Four Nights.
Four Eras of Horror.
One RassleVania.
In late 2025, New South Pro Wrestling decided to do something a little crazy: take RassleVania on the road for four straight nights across the Southeast.
The challenge wasn't just creating four wrestling posters. It was making each show feel like its own event while still feeling like part of the larger RassleVania weekend. Rather than approaching them as four separate designs, I looked to one of my biggest creative influences: horror movies.
Each poster was built around a different era of horror, pulling inspiration from the styles, colors, and imagery that defined those decades. The end result was a series of four distinct identities that could stand on their own while still feeling connected as one unified campaign.
The Best in the DEEP SOUTH
Our journey through horror history begins in the 1970s.
While the obvious inspiration came from classics like Dawn of the Dead and the gritty grindhouse posters of the era, I didn't want the horror influences to feel disconnected from the wrestling itself. Each decade was chosen not only for its visual style, but for how well it fit the story of that particular event.
For Night One, that meant embracing the rough, worn-in aesthetic of a 70s exploitation poster. Between the atmosphere of Huntsville's Rocket City Honky Tonk and a card packed with championship matches, it felt less like another Honky Tonk Bar Brawl wrestling show and more like the opening chapter of something much bigger. The goal was to make fans feel like they were buying a ticket to the start of a four-night horror marathon, not just another stop on the schedule.
An American Wolfman in Weaver
I'll be honest: I love vintage VHS tapes and I love terrible puns.
So when New South's resident cryptid, Wolfman Weaver, was booked for a show in Weaver, Alabama, there was really only one direction this poster could go.
Moving from the grindhouse-inspired 70s into the VHS-fueled horror boom of the 1980s felt like a natural next step for the series. Drawing inspiration from everything from Nightmare on Elm Street to the wonderfully weird box art lining video store shelves, the goal was to make this poster feel like a lost horror tape you'd stumble across while browsing the rental section.
And to make people groan at bad puns.
Closed Casket
By Night Three, the horror inspirations became a little less subtle. While the poster is an obvious tribute to The Silence of the Lambs, the concept wasn't chosen just because it looked cool. This show revolved around a single story: Ravenna Vein and Saul Wright colliding in a casket match.
Unlike most wrestling posters, which try to showcase as much of the card as possible, I made the decision to build the entire design around one match. Ravenna became the focal point, with Saul's presence represented through the moth itself and the imagery surrounding her. The goal wasn't simply to advertise a wrestling show—it was to make the audience feel the tension and anticipation surrounding the event's biggest rivalry before they ever stepped through the door.
It was a risk to place the spotlight on a single story rather than a collection of matches, but sometimes the strongest way to sell a card is to focus on the one thing people can't stop talking about.
All Will Burn.
With Atrocity Krule returning to New South to face longtime rival Shean Christopher, one phrase kept sticking in my head: All Will Burn. It felt like the perfect theme for both the match and the conclusion of the weekend itself.
While researching horror posters from the early 2000s, I noticed how often fiery reds, oranges, and harsh contrasts dominated the genre. Rather than simply paying tribute to that era, I used those influences to create a sense of escalation. The previous posters introduced the audience to the world of RassleVania; this one was designed to feel like everything had finally come to its final act
To push that feeling even further, I leaned into a painted, almost gothic aesthetic, transforming the roster into something closer to a vision of hell than a traditional wrestling poster. The goal wasn't just to promote one final event—it was to make the audience feel like they were witnessing the climax of a four-night story.
